A strategic rebrand helping an established PR offering step out on its own. From positioning and naming to visual identity, That PR Girl was created to bring clarity, credibility and a stronger market presence to a growing public relations business.

From FOUR65 to Lume. A strategic rebrand that repositions a Byron Bay content studio through thoughtful naming, elevated design and a brand built around light, architecture and creative intention.

A purpose-led brand identity created for Friends of Nabuapaka, a not-for-profit supporting children and families in Papua New Guinea. Inspired by the village's landscape and culture, the identity creates a recognisable foundation for future fundraising, awareness and community impact.

A complete brand identity created for Nashua Harvest, an evolving farm practice in Nashua, NSW. Rooted in stewardship, craftsmanship and connection to place, the project spans strategy, visual identity, packaging, photography direction and an ongoing partnership as Brand Manager.